In our present culture in which multiple jobs are held by most people just to keep up with their latest Jones, and in which Acceleritis™ necessitates massive multitasking, the creative process tends to become shortened into a two-step process of absorbing information (never enough), and implementation. In other words, no Aha! Moment.
The absorbing of information part was easier before the Internet. One saw the logic of not going too far because it would cost too much time. Now one can keep drilling down further and further without an apparent end in sight.
Finding information however continues to be the major complaint of executives and their teams. You know you have it somewhere and you can go searching for it but it is so boring and annoying given the time pressure. Give me a dashboard where I don’t even have to remember what it is called and yet can still find it in a second. Until then, just send that thing to me again please.
When you break down how much time goes into the absorption (including searching) and other aspects of the process, the two middle stages — turning away (“sleeping on it”), then the Aha! Moment — take almost no time compared with absorbing and implementing. And yet those two middle processes account for the quality of the outcome or creative result. With only the bookends and no middle the result may be passable but it does not rock. Are we here just to do stuff that’s passable, without the satisfaction of Flow state-level outcomes? No way — makes no sense. Life is about living large, not just robotically coping.
Are you letting your mind go wherever it wants? Continue reading
Originally posted 2015-02-24 12:20:08. Republished by Blog Post Promoter