Tag Archives: Acceleritis

A Practice for Starting Your Day

Originally posted May 19, 2015latest Great Being post

Set Your Intentions

Have you noticed it’s often difficult to overcome a bad start to the day, and that as the day begins so shall it most likely go? This makes the first moments of waking up in the morning a perfect time to remember and practice slipping into the Observer state.

Observer state is a mindset in which we are less caught up in the process of our emotions, and are able to simultaneously observe and analyze them somewhat impassively. Wearing the Observer lens makes us more effective and creative at changing the conditions that cause negative emotions. It also makes us more able to flick into the Zone, where our performance and creativity are sparked and further upshifted.

So how do we get into the Observer state? Here’s what works for me. I begin by remaining in that transition state from sleep to wakefulness, avoiding the use of language orally or mentally, and filtering out any distractions. I stay focused on the feeling of whatever dreams I’ve had, and recapture whatever images I can from those dreams. Try this yourself upon waking. Then stay with the feelings and images a moment or so longer until you can get a hunch as to the possible meaning of those dreams — what is the message from your subconscious?

It helps if you can then move your thoughts on to the day ahead while still in bed, still sleeping as far as anyone can tell, in that transitional state. Get a fix on the possible significance of your day, what you can potentially accomplish. Visualize an upside outcome that will make you happy when you go to sleep next. This is your strong intention, your Will. Picture it. Feel it.

Then imagine what could go wrong and come up with ideas as to how to deal with those challenges. This can be just brief flashes of an idea to be worked out in detail later. Making notes while they are fresh in your mind is often a huge advantage so I encourage jotting down (or keying in) a few thoughts as soon as you feel you have to actually open your eyes and get out of bed.

What keeps us out of the two higher states of consciousness, Observer and Flow, is usually the ego. This ego process is often driven by fear of failure in one form or another, and comes from excessive attachment, and perceiving past events as failures instead of embracing them as wonderful learning experiences. Practicing wearing the Observer lens helps us improve our ability to float upward out of this debris, gain perspective on it, and flow into the Zone.

Best to all.


I know that some of you enjoy hearing my latest ideas. I have two upcoming speaking engagements in New York on October 21 and 24. Click here for details.

Follow my regular blog contribution at MediaVillage.com under MediaBizBloggers called “In Terms of ROI“. Here is my latest post.

Originally posted 2015-05-26 12:02:13. Republished by Blog Post Promoter

How can you seize the day?

Originally posted May 12, 2015latest Great Being post

Not just the “set the world on fire” days are important — you can seize the day every day.

make every day count

Sometimes what will make you feel good and would serve as the day’s best strategic move actually begins with an insight. Imagine the type of insight that sparks a throbbing impulse to creatively optimize it in ways that will continually bubble up in your mind.

We have the power to make every day count and to feel like it’s one of those days by prioritizing our mental state over the to-do list. Continue reading

Originally posted 2015-05-12 12:21:31. Republished by Blog Post Promoter

Do what you’re moved to do.

Originally posted April 28, 2015latest Great Being post

One of the challenges of our current reality is the pervasive condition we call Acceleritis™ wherein we feel we never have enough time to do all the things we feel we ought to do.

Don't overthink it.

Do you feel like you are always behind and have too much to do? Do you speed up your actions to the point of increasing errors that require fixing (which then slows you down and makes you feel even more behind with no apparent hope of ever catching up)?

You are not alone! We have a natural drive for closure, and the seeming impossibility of ever reaching closure on everything the mind desires closure on makes us uneasy at most times — but we have gotten used to that feeling.

During your work day or at play, are you often not sure what to do next? Try to not overthink it…

Do what most inspires you at that moment. Why? Because the chances are higher that you’ll be doing it in the Flow state, which never occurs when you are doing something because you should do it. I call that “doing it to get it out of the way”. Flow state only occurs when you are enjoying what you are doing, and doing it solely or mainly for its enjoyment.

If you’re in the grip of Acceleritis and therefore not in the Observer state, you may not know what inspires you more, X or Y or Z. The solution here is to just let your body go and watch what it does. The body often makes decisions before the mind is consciously aware of making the decision.

Don’t be driven by email/text/social media.

It has become all too easy to become driven by incoming email, texts, Tweets, Facebook and Instagram posts — meaning you don’t decide what to do next, you react to the ubiquitous digital input stream. This goes on all day and you become a willing slave to others’ priorities rather than your own. Instead, practice setting aside a time each day to deal with and catch up with emails and texts and whatever else is queuing up. This puts you in charge of what you do for the better part of your day.

Create a practice to step away from the to-do list.

What works best for me is meditation — where the mind observes itself, watching thoughts as they come and go. I find this is the most effective way to allow assimilation and closure of the most salient “anti-closures” bugging my mind subconsciously at any given point in time.

Like trying to remember a name, meditation does not work by “trying to do it”, it works by letting go of everything going on inside, and continuing to let go of thoughts/feelings/ images/hunches as they arise, watching them float away (or whatever imagery works best for you). From this effortless place comes clarity that often moves you closer to closure.

Next time you are overwhelmed, step back, and do what you are moved to do!

Best to all,


Follow my regular blog contribution at MediaVillage.com under MediaBizBloggers called “In Terms of ROI“. Here is my latest post.

Originally posted 2015-04-28 11:53:07. Republished by Blog Post Promoter

The Second Cornerstone: Mindfulness

Originally posted March 24, 2015latest Great Being post

First you must still the mind - Bill Harvey

In the post on June 2nd, we made the point that better decision-making and higher performance is achieved mainly through Positive Thinking and Mindfulness. We included tools to increase Positive Thinking, which we also call Solution Orientation. We promised to investigate the nature of Mindfulness in this post.

Mindfulness is a form of attention control.

The need to be master of one’s own attention has gotten progressively greater over the centuries as a result of information overload and its distractive effects. We have given this condition the name Acceleritis™, the vast increase in the amount of information needing to be processed by our brains each day. ADD, ADHD, and a fairly obvious reduction in the general population’s ability to stay focused on one problem long enough to solve it, have been the result.

Watch a video about the cure for Acceleritis.

The need for Mindfulness has never been greater.

The Vedas, some of the earliest writings on the planet, recommend three yogic mental/emotional methods to achieve the conscious and willful control of our attention.

  • Concentration is the focus of the mind on a single object.
  • Contemplation is the focus of the mind on a single subject.
  • Meditation is the contemplation of the Self.

What then is Mindfulness?

We define Mindfulness as the optimal allocation of attention for maximum effectiveness. When one is mindful, attention optimally allocates both inwardly and outwardly at the same time. This helps us understand our own motivations in the moment, to consider not only our needs but the needs and probable responses of others, and to greatly improve what fighter pilots call situational awareness. This is in sharp distinction from our typical behavior, which is to allocate virtually all attention outwardly whenever the eyes are open.

It takes attention and effort to be mindful, but practicing persistent mindfulness not only allows us to be more present in each moment, it also allows us to shift into a higher state of consciousness to reach the Observer state more often and launch into the Zone or Flow state, the highest known state of consciousness in which right actions seem to do themselves effortlessly.

Mindfulness and Positive Thinking with a solution orientation — overleaping the focus on the problem once it is defined and going right to the focus on the solution — are the cornerstones of what I practice to achieve superior decisions, highest effectiveness, and creative innovation in all aspects of my life. Try this approach for yourself to see if it works for you.

Best to all,


Follow my regular blog contribution at MediaVillage.com under MediaBizBloggers called “In Terms of ROI“. Here is my latest post.

Originally posted 2015-03-24 12:35:08. Republished by Blog Post Promoter

How Did We Become So Distracted?

Originally posted March 10, 2015latest Great Being post

We live at a discontinuous point in history.

Most of us know that the human race started evolving from primates, coming down out of trees over 1,000,000 years ago, but it’s only been the last 200,000 years that we’ve been homo sapiens.

We’ve written things down for only 6,000 years out of those million years so we have no written record of what went on before those roughly 6,000 years.

Key Survival Characteristic

My hypothesis as a social scientist is that in the last 6,000 years, written language changed the way we use our minds.

It actually started with the cave paintings, some 30,000 to 40,000 years ago, using symbolism — we started to be able to look at abstract symbols to represent things like animals that we were going to be hunting.

When we moved to written language, we could see the language — the granular bits of information. Pictures don’t have chunks to them like words do.

Though nowhere near digital yet, we started to get into granular chunk thinking as soon as we got into written language.

This development marked the beginning of a revolution in the way we use our minds, and this has been accelerating for the last 6,000 years.

We started inventing things — first tools, then weapons and then media — and all of those things have contributed to the fact that we now every day are subjected to a deluge of stimuli that exceeds our ability to answer all the questions arising in our mind second-to-second.

We get into a habit of just sweeping things aside. “I’m never gonna answer all this stuff. I won’t try to answer all this stuff. I won’t even try to answer the basic question of what is life, what is the meaning of all this, what is my purpose? It’s just too many questions. I can’t answer them.” I call this condition Acceleritis™.

We see things like increasing ADD and ADHD and we see people who are supposed to be running big countries acting like high-school kids and not getting anything done.

This deluge of stimuli all the time is not good for any of us. In the face of the hugely distracting environment of Acceleritis, we are being distracted from Flow state, which I believe is our natural state and which occurred a lot more before 6,000 years ago.

This is why I consider psychotechnology, which prepares people with techniques to stay focused through complexity, to be so important. No matter who we are, the quality of our life depends upon our effectiveness in meeting challenges, whether as a parent, an executive, an athlete or a world leader.

Shutting out distractions

Most all of the techniques I use to increase focus and creativity are included in my book, Mind Magic, and I also share them here in this blog space — techniques like mindfulness, meditation, self-awareness and letting go of attachment. Learning to become the observer more often and not getting caught up or reeled in by all of these distractions, we can find greater clarity and reach Flow state more often. Learning to stay focused in an ever increasingly distracting world, we can ultimately increase our creativity and improve our decision making.

Best to all,


I will be presenting at the ARF’s Audience Measurement 2016 conference in New York three times on Monday and Tuesday, June 13 and 14. On Monday the 13th first at 8AM, Dave Morgan CEO of Simulmedia and I will be showing how much improvement in purchaser reach can be generated in a television campaign using data science and set top box data. Later the same day at 11:20AM, I’ll be sharing secrets of building ROI optimization into crossmedia and creative planning. Then on Tuesday the 14th at Noon, James Fennessy CEO of SMI and I will be revealing the actual media spending shifts taking place and what they are doing to ROI. More information.

Follow my regular blog contribution at MediaVillage.com under MediaBizBloggers called “In Terms of ROI“. Here is my latest post.  

Originally posted 2015-03-10 12:24:38. Republished by Blog Post Promoter

Improve the Creative Result by Goofing Off

Originally posted February 17, 2015latest Great Being post

Looking Inward At Oneself is the first step

In our present culture in which multiple jobs are held by most people just to keep up with their latest Jones, and in which Acceleritis™ necessitates massive multitasking, the creative process tends to become shortened into a two-step process of absorbing information (never enough), and implementation. In other words, no Aha! Moment.

The absorbing of information part was easier before the Internet. One saw the logic of not going too far because it would cost too much time. Now one can keep drilling down further and further without an apparent end in sight.

Finding information however continues to be the major complaint of executives and their teams. You know you have it somewhere and you can go searching for it but it is so boring and annoying given the time pressure. Give me a dashboard where I don’t even have to remember what it is called and yet can still find it in a second. Until then, just send that thing to me again please.

When you break down how much time goes into the absorption (including searching) and other aspects of the process, the two middle stages — turning away (“sleeping on it”), then the Aha! Moment — take almost no time compared with absorbing and implementing. And yet those two middle processes account for the quality of the outcome or creative result. With only the bookends and no middle the result may be passable but it does not rock. Are we here just to do stuff that’s passable, without the satisfaction of Flow state-level outcomes? No way — makes no sense. Life is about living large, not just robotically coping.

Are you letting your mind go wherever it wants? Continue reading

Originally posted 2015-02-24 12:20:08. Republished by Blog Post Promoter