Volume 3, Issue 33
My daughter Nicole and I were at a book fair today, ostensibly selling my book Mind Magic from our table alongside other local authors at their tables. I say “ostensibly” because my real motivation for attending these events is to see if and how people can be helped to reach higher levels of consciousness. Everything is reconnaissance with readiness to engage with any seeker. The average seeker today has seen it all and has the t-shirt.
My great friend Stanford Silverman, who came from 25 miles away to buy yet another copy of Mind Magic, summed the answer up as “99.9% actually get no benefit from books.” He went on to say, “when the supreme reality is not understood, the reading of books/scriptures is useless, and the study of books/scriptures is useless when the supreme reality has been realized.” This is the viewpoint of a person who has found a Living Master and has devoted his service thereto, for its own sake and also to receive the kind of grace that has been observed to effect great positive changes in people.
Nicole later questioned this pessimism about our work and I repeated the stats I had shared with Stan, that out of 35,000 books sold we’ve received over 2000 letters/emails/cards from readers saying the book changed their lives in a way they wanted to thank us for. That’s 5.7% — in a considerably higher ballpark than the 0.1% stat Stan offered. And 5.7% only counts the hand-raisers, not those who got benefit but didn’t let us know. I also told her we are not doing this to see a complete world change as a result (though that outcome would be nice and was my initial vision) but rather we are doing it because it’s the right thing to do, sharing this stuff based on the 2000+ hand-raisers. Whatever effect it will have, it will have.
A man asked what the book was about and Nicole answered “It’s about you,” and I explained that “the way the language speaks to your subconscious, it brings out your own higher Self.” The language in the book is my own “inner head language” — it came unbidden and I didn’t put it into the King’s English — and as a result, coming from my subconscious, it seems to absorb directly into the subconscious layer of the reader.
One reader said it like this: “The communication so transformed and met me as to feel as though it was clearly mind-to-mind.” (Jordan Salison, Insight Meditation Society, Barre, MA)
And this, from a review in New Age Journal, “resonates with the higher aspects of our beings and is experienced as truth…”
You can get a flavor of Mind Magic here.
I am always curious to hear what I will say when a person asks me what the book is about because something different always comes out. In a bookstore I don’t want to rattle on any more about the brain, Observer state and Flow state (the Zone), I want to relate to daily life, not its underlying science.
“It’s a mood, an attitude, the book gets you into. You see opportunities to take elements in the situation and move them around in ways you actually can, to be a win for everybody. Including stuff inside yourself, which you can move around to create a win/win inside yourself.”
The most useful answer we found was to suggest, “Open a page at random and see if it speaks to you.” This worked 4 out of 4 times, at which point I fled to write this column, leaving Nicole for a hostage. One woman said it understood her, that it was exactly what she had been thinking about. The others got absorbed and read for quite a while.
In the 70s, when the human potential movement got that name it was rediscovered that intellect alone does not change behavior, emotion and/or the subconscious, something deeper than the rational mind, must be involved. This goes back to even before the Eleusinian Mysteries, before the cave paintings, as old as homo sapiens ourselves, 200,000 years. The shaman was wise by definition, understanding at a gut level that someone not-yet-wise needed certain stimuli and experiences to become wise, and so he/she did the needful. Sometimes it worked. Maybe it nearly always worked a little.
Emotion, imagination, and/or the subconscious are engaged by the “inner head language” in Mind Magic in much the same way that these beyond-rational faculties are brought into play by art, poetry, music, theater. It is this linguistic subtlety as much as the insights that make it possible to move people into the higher states of consciousness with a book — not just Mind Magic but also other books whose neurolinguistic approach engages with the deeper levels of self.
This form of linguistic communication with more than just the rational mind could be more deeply investigated by brain researchers in order to optimize the psychotechnology. This is one of the goals of the Human Effectiveness Institute (THEI).
Best to all,
Follow my regular blog contribution at Jack Myers Media Network: In Terms of ROI. It is in the free section of the website at Bill Harvey at MediaBizBloggers.com.