Category Archives: Important Ideas

Ideas We Think Are Important

And which deserve further research

Originally posted January 26, 2012

What is a life worth? All each of us can do for the betterment of the world is largely constrained by our funds. Warren Buffett, God bless him, is one of the least constrained in this way, and has heard the clarion call to give 99% of his fortunes to the benefit of mankind; he is destined to do a world of good.

For most of us, all we can do is all we can do. We have to continue to strive to do as much good as we can, and not be attached to the outcome.

Some people have good ideas that cannot be heard because they are ahead of their time. Stendahl, the father of the modern novel, died unrecognized and his books only became popular classics a century later. There are many such examples.

The Human Effectiveness Institute was set up to carry on my work in perpetuity, knowing that in my own lifetime my results could be limited. Without funds to carry out more extensive research into the brain, Quantum Mechanical interactions with consciousness, controlled experiments with new forms of education and so on, I don’t know if any of my ideas are right. All I know is that I will continue to try to find out as best I can, because I see promise of wide benefit if any of these ideas are right.

Jung was the first modern scientist to postulate that the intuition is a true function of consciousness capable of deriving accurate solutions to complex challenges. In our own time many scientists are studying the capabilities of the right cortex in pursuit of knowing more about the intuition. I expect in time we will discover that the intuition is a true set of algorithms and heuristic equations able to predict correct answers even though the left-cortex intellect is not able to explain step by logical step why that answer is correct.

In short, the reason I bet my life on my ideas is that they are the product of intuition. These ideas feel to me as nearing the direction of truth, even though they may turn out to be slightly to the right or left of being exactly correct. I can choose to be safe and not share these ideas, or to risk loss of face by sharing them. Given the potential to reduce suffering, it’s a person’s duty to put aside personal risk and contribute whatever ideas could be helpful to society.

Here are six ideas I expect will turn out to have some beneficial effects in the centuries ahead. We recommend whatever funds can be allocated to test these ideas further as a prudent investment in the future of humanity.

  1. The Theory of the Conscious Universe*. Hypothesis: the spark of selfness in each of us is actually a dub of the single consciousness that exists. Quantum mechanics would be the appropriate testbed for experiments searching for interaction effects between consciousness and matter/energy. This would be a starting point leading to experiments that expand our sphere of scientific knowledge into what used to be called metaphysics. Once given proof that we are all truly One, the implications for war, terrorism, violence, hatred, crime, fear of death, and other negative phenomena would be profound. The diffusion of such proof from intellectual circles down to the level of affecting the emotion-driven behavior of the common person in the age of Acceleritis™ would be the next challenge after finding such proof.
  2. The Theory of Holosentience. Hypothesis: latest evolution of the human brain is still in the field debugging stage, with the left cortex and limbic system driving behavior in an unbalanced fashion relative to under-developed patterns of use in the right cortex and prefrontal cortex. This lack of integration in whole-brain utilization has propagated the formerly backward violent culture into a technologically advanced violent culture. The inventiveness springing from the new brain parts, even used in an unbalanced manner, has caused an acceleration in question-producing stimuli falling upon the average human consciousness per day, which we call Acceleritis™. This has proceeded through three phases involving the invention of written (“seeable”) language, tools/weapons, and media. Brain research and controlled experiments in new educational interventions are the directional recommendations for research proving the efficacy of specific psychotechnological applications to increase human effectiveness, thus improving creative decision making to solve world level challenges. Such educational interventions would include forms of meditation, including what we call psychotechnology — the applied use of meditation continuously throughout life.
  3. Democracy enabled by Social Media. Hypothesis: the new media have finally reached a stage in which true participatory democracy is possible. All that is required is to launch and fine-tune the specific applications. Mining/crowdsourcing the solution ideas of the entire population so that the everyone can discuss these ideas intelligently and “vote” on them through Digital and all other media, could turn out to be the highest use of these media we have invented. Moderated commentary is essential in order to filter out the rancor that characterizes current political discourse, and to keep the process pointed at constructive solutions rather than blame.
  4. Individualized Education to Realize the Potential of all Human Beings. Hypothesis: the most valuable resource is the talent latent in human beings. If society were reorganized to practice true education, we would all benefit from far greater creative output. By true education what I mean is education that is true to the original meaning of the word, which is derived from two Latin roots, educare and educere, meaning “to draw out” something that is in there already. Our education system operates on the opposite basis of pounding stuff in that is not already in the child. The proposed new form of education would utilize batteries of tests to identify the innate talents and interests of a child. On the basis of these interests and talents the child would be helped to design his or her own work/study program from kindergarten on (with a modicum of the basics). In the old Russian and Chinese programs the testing was there to find out the child’s talents, but the child’s preferences were not considered. This created the opposite of utopia, i.e. dystopia. As George Burns said, chewing his cigar, “Do what you love to do. You’re going to be doing it all your life. You’d better love it.” Organizations would take part and begin to identify and sponsor children from their earliest contact with the new education system. If America were to institute individualized education, other nations would once again look up to us and understand our role as practical idealists striving to lead the world into a higher destiny. Combining this with true democracy through our media would put America back on the course set for it by the founders.
  5. A New Money System. Hypothesis: a smooth transition to a more optimal monetary system could eliminate world poverty without negative side effects. There is more than one possible money system. Our present money system just grew like Topsy. It was not designed based on consideration of all alternatives, or by controlled experimentation, optimization, or any systematic means. While modern banking can be traced back to medieval and early Renaissance Italy, the first records of banking activity date back to around 2000 BCE in Assyria and Babylonia, where the merchants of the ancient world made loans to farmers and traders that carried goods between cities. Banking transactions probably predate the invention of money, in that deposits initially consisted of grain and later other goods including cattle, agricultural implements, and eventually precious metals such as gold, which were stored in temples and palaces to deter thieves.** From money as symbols for cattle, to the Templars, to Adam Smith and John Maynard Keynes, the random walk of events led to the present monetary system. Naturally those with the power of violent control would steer any emerging system in their own favor, whether it was the currency of exchange, organized religion, statehood, or any other system. Some of the violence perpetuated by the imbalances in brain use described above would sublimate into passive aggression through the exploitation of the masses by the rich and powerful. Imbalances in brain usage have led to imbalances in individual opportunity. Revolutions have occurred to rectify the situation, always resulting in the new leadership re-creating similar imbalances afterward, because the fundamental imbalances at the brain level had not changed. Communism was one flailing attempt at a new money system that was spectacularly wrong. This does not mean that a new money system as a concept is automatically going to be wrong. Our best economic thinkers could probably design credible alternatives and baby steps that could cautiously test these designs. Robert A. Heinlein in For Us, The Living depicts a future in which the Social Credit ideas of economist C.H. Douglas have become the norm. In this system, the government prints money not backed by gold (as is the case in America today) and extends this money to all citizens like an allowance. This differs from Communism in the freedom given to the individual as to how to spend or invest the allowance, and how to spend or invest one’s time. Alberta (Canada) started to test these ideas during the Great Depression until shut down by the courts. Nobody knows how well the idea would have worked if it had not been shut down. Today’s economists presumably could come up with even better ideas than those of a century ago. Renowned economist Jeffrey Sachs in The End of Poverty describes a path to eliminating extreme poverty by 2025 without any fundamental change in the money system, and all 191 UN member states in 2002 agreed to this plan, called the Millennium Development Goals (MDGs). Extreme poverty is the tip of the poverty iceberg and it is possible by opening our minds to even more creative possibilities for the money system, all poverty and fear of poverty can be banished in this century.
  6. Cause-Centralized Marketing. Hypothesis: advertisers can increase sales and profitability by doing good works and publicizing these good works in miniprograms in place of some of their TV commercials. Cause marketing — a form of corporate public relations hinged on good corporate citizenship, doing good works/philanthropy — is today about a $1 billion annual phenomenon. This is about a tenth of one percent of the total spent worldwide each year on marketing/advertising/PR. A very small allocation and yet there is evidence that the return on investment from cause marketing and related forms of marketing such as true sponsorship is far greater than the ROI of average marketing/advertising/PR. The Cone agency in Boston has done surveys for years proving that the majority of the public will change brands to favor brands who are corporate good guys. My own work on true sponsorship (underwriting good content on TV/Digital media) shows 7X the average persuasion scores as compared to 30-second TV commercials, along with higher ROI. People are more affected by substantive actions by advertisers to improve the lives of human beings, than by claims of superior cleaning power etc. So why such a low allocation for cause marketing? The main reason is reach. Marketers know that cause marketing and true sponsorship have high impact but low reach. The obvious solution then would be to create a form of cause marketing that has high reach: replace some of the advertiser’s TV commercials with equal length units showcasing the individual human stories of people who have benefited from the advertiser’s support of good causes. This would provide high reach, high impact, and social good. A truly win/win solution. True sponsorship can also be emulated in commercial length units by means of miniprograms that touch people’s hearts, tagged with the brand’s name at the end. Changing the advertising can do more to uplift the entire culture than can be imagined. Advertising in a way is like the chatter that goes on in our minds — a form of background radiation that conditions our perceptions, thoughts and feelings. Why not channel it for the good of all — especially since the evidence points to that being the highest ROI solution anyway?

If any of these ideas makes sense to you, and if you would like to help me move it forward using a few minutes a week of your time or whatever you can manage, please let me know. I feel there is latent promise in these ideas and each needs a lot more work to bear fruit.

Best to all,

Bill

*The Theory of the Conscious Universe was the working title of my book, “You Are the Universe: Imagine That”, released in 2014.

**See http://en.wikipedia.org/wiki/History_of_banking for more background on the subject.

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Originally posted 2012-01-26 16:07:38. Republished by Blog Post Promoter

Celebrating the Miraculous

Originally posted December 22, 2015

Today we celebrate The Winter Solstice, the shortest day and the longest night of the year, when the sun appears at its lowest altitude above the horizon and darkness abounds.

This winter solstice call forth the light and the love hidden in every heart

Winter Solstice has been celebrated with festivals of light since Neolithic times. The primary axis of Stonehenge, which could have been built as far back as 3000 BC, is aligned to point to the Winter Solstice sunset. Newgrange in Ireland, built around 3200 BC in the Neolithic period, is similarly aligned to point to the Winter Solstice sunrise.

Christmas has been the signature Winter Solstice celebration in the Western World for the past 2000 years.* Yeshua Ben Joseph (Hebrew equivalent to Jesus, son of Joseph), remembered as Jesus Christ, is whom Christmas is named after.

It is nearly impossible to think of Jesus without thinking of miracles.

The existence of the universe is itself a miracle. Why should anything ever have come into existence? How can something come out of nothing? Logically, all that should ever have existed is nothingness.

In our everyday lives there are many synchronicities — odd seemingly-meaningful coincidences — that occur more frequently than would seem the result of random chance. My book You Are The Universe: Imagine That includes reports of some of the miracles I have witnessed.

What is a miracle? We seem to think a miracle is something that does not usually happen. This season, let’s create small miracles by treating others as we’d like to be treated, and practicing forgiveness, seeing how we may just as righteously be judged as we may have judged the flaws of others: Let ye who is without sin cast the first stone… and Thou hypocrite, first take the log out of your own eye, and then you will see clearly to take the speck out of your brother’s eye.

Jesus emphasized that even our thoughts count. “As a man thinketh so shall he be.” I believe our thoughts, feelings, intuitions and perceptions, in a closed feedback loop, influence what subsequently happens in the matter-energy timespace universe.

As we celebrate the return of the light force, let’s adopt an attitude of awe and wonderment and celebrate all the miraculous.

Happy Holidays!

My best to you all,
Bill

*The Jewish holiday of Chanukah celebrates the miracle of the oil lasting eight days although there was only enough barely for one day (160 BC). Since the actual timing of Chanukah each year is based on both the Sun and Moon, its exact timing is not synchronous with the Winter Solstice.

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Originally posted 2015-12-22 04:02:18. Republished by Blog Post Promoter

You Are a World Changer — Part Three

Originally posted January 27, 2015

In the last two weeks you have begun committed work on a problem/challenge condition in your current situation. You started using the techniques and tools we presented beginning with trigger notes, then you created a table with problems and approach directions toward the solutions of each problem or challenge. Then you began to apply solutions from your plan to your situation, evolving the plan with changing circumstances and new information. And you began to practice being unpredictable. All with the overarching goal of transforming your current situation into one that affords you more power to do good.

Let’s face it, the world needs changing.

World problems need changing

We see world-class threats at all levels — military, economic, emotional, spiritual, intellectual, environmental… In my 9-5 life, I see the first solution in 50 years to make companies more profitable — yet it can only in the most brilliantly-led companies make it quickly through the thicket of confusion and lack of communication. This is all due to Acceleritis™. Changing the world means tackling Acceleritis, the pandemic shock reaction to unprecedented information overload that has most of us in its grips.

Tools for Clearer Thinking

Getting people to think more clearly and to reach the right decisions more quickly, scraping aside the emotional historical perceptual baggage, requires releasing people from Emergency Oversimplification Procedure (EOP) so they can spend more time in the Observer state, where they can slip through into Flow.

Perhaps you want to change the world in ways that seemingly have nothing to do with changing people’s effectiveness levels, but I submit that your desired change will occur all the more easily if your audience of co-workers is at a higher level. If they are in EOP, scared to come out of the meeting having lost something, good luck getting the best decisions.

How do you get your colleagues out of EOP? One on one. Take them to lunch or coffee or drinks and just talk — but mostly listen. You’ll find out what they really want and what you have that can help them. You’ll also see how certain of your ideas are not yet covered on some particular flank, which is pivotally helpful. Are you doing enough reconnaissance? Are you doing it in the right spirit — nurturing, guiding, mentoring, listening, being a friend and/or ally?

The number one thing everyone is feeling is fear.

One of the biggest fears is that the game is going too fast to keep up effectively. This is a rational fear, because it is true that the game is going too fast. That’s Acceleritis for you.

However it is not rational to hold onto that fear. Fear is an alarm clock, and you turn off the alarm clock once you get its message. Move on from fear to dealing with the challenge slope such as it is. Fear only degrades your performance on that slope. Rationality therefore dictates removing the fear as a preliminary step to functioning at all.

A contemplation for burning out fear is to dwell on it until you hit bottom. Since this doesn’t usually happen overnight, schedule times for this contemplation over the course of days, preferably when you are alone. Visualize the worst possible outcome in the most complete detail possible, actually feel it as if it is happening. When the “so what?” feeling comes over you, you know you have burned out that circuit. If the feared scenario ever happens that way, you won’t seem to care as you simply deal with it, and you will have a great chance of turning the whole thing around just by your state of being in that moment.

You won’t be able to talk to all of your associates about the inner life, as some will not be ready. Follow your intuition. You don’t have to address these subjects directly to communicate the essence of attitude adjustment — people see it in you. Just hanging out and being a friend is more than enough to get the entire process to work perfectly.

You certainly don’t want to become manipulative and try to brainwash people. That’s what got us here. We’re trying to go the other way now.

Ultimately you want everyone to make up their own mind. You just want them to do it in the Flow State.

As we all work together to change the world, one situation at a time.

Best to all,

Bill

Read more. Read more about Acceleritis™.

Watch the video Watch a video on Acceleritis™ on my YouTube Channel.

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Originally posted 2015-01-27 13:09:03. Republished by Blog Post Promoter

You Are a World Changer — Part Two

Originally posted January 20, 2015

Getting out of your current situation into one that affords you more power to do good is as you know an uphill battle. Where you are is where you are. You start with changing things there. Make it better there. Then it can roll out as a sphere of integration, all the 3D iron filings working together in harmony around a magnetic intention, a plan, a feedback loop, through moment-to-moment Flow State actions. Get that to work in your company — or even your team — this is where you begin.

3D iron filings lining up around the magnet

Last week you began the process by jotting down thoughts and notes about problem/challenge conditions you’re out to fix. Then you created a table with the smallest cluster of problems organized to the left and large spaces to the right to fill in approach directions toward the solutions of each challenge cluster.

Now we are ready to move on to the next steps toward creating the changes you want to see come to life.

  1. When the time is right, contemplate the filled-in table. Be alone and uninterruptible. Critique the solution approaches and note their weaknesses and strengths because this is a springboard to fresh ideation. Add more ideas as they come. Start a new clean table and fill it in with the high points of the new ideas that come to you at this step in the process. Let the old ideas fall away — you can add them back later if merited.
  2. While on the private front you are undergoing this process with notes and ideas, in your public self, you will become unpredictable.

What does being unpredictable mean? And why be unpredictable?

Within your organization you have found a certain footing, a certain platform. It is your basis for leverage and it limits your leverage, which is held in place, i.e. limited, by the perceptions others have of you.

If they can predict what you are going to say next, it has limited throw weight. If you’re going to change the world you have to become unpredictable. You have to look past the answer you always give. Include those ideas in what you finally do say, but go to the next level. What other factors are relevant that you could include in your response to a situation?

As you become unpredictable, your perceived biases will stop being your driver, and so people will notice that and think more carefully about what you said. Right now they apply Kentucky Windage to what you say based on what they think your bias is in the situation. Remove the Kentucky Windage factor and you can move people and the world further each day.

Becoming unpredictable is only one principle, which has to be balanced with all the other principles on a situation-by-situation basis. There are no black-and-white rules. Every principle has situations that are exceptions to the rule. You can’t let your company make a wrong move, for example, just because you’re changing your image.

Then, follow your plan, and evolve it with changing circumstances and new information. Don’t get stuck in the first plan. Let it be the plan du jour until there is such solidity to the success trend that you know it’s the right plan.

If the success trend is not there, you have to keep varying the inputs — try new stuff, start the ideation process described above, all over again from scratch.

Begin here now, apply the plan du jour until you know it’s the right plan.

Work the process. Start here. More next week…

Best to all,

Bill

Follow my regular blog contribution at MediaVillage.com under MediaBizBloggers called “In Terms of ROI“. 

Originally posted 2015-01-20 09:33:41. Republished by Blog Post Promoter

You Are a World Changer — Part One

Originally posted January 13, 2015

What’s my evidence that you’re a world changer? You read my stuff. That’s my evidence.

changing the world

I get an interesting if fuzzy picture of who reads this blog from the people who thank me for it. And from some indirect measures, such as how rarely people leave public comments, instead emailing me; what does this tell us: private types who read in this blog information that is also kind of private. It’s about the inner life. Inner, not outer, means that it isn’t something people talk about. If they’re going to talk to me about it, they don’t want to do it publicly.

Aristotle considered the inner life the most important thing to Humanity. If he saw what AcceleritisTM has done to shrink the inner life down to the smallest part of one’s existence, he would become depressed.

But somehow in my readers that inner life is strong. Why else read about it?

Another indirect measure is how I picked the list I started with when I launched this blog. Out of some 8000+ people in the contact list I culled about 1600 whom I see as game-changing people. People who have already visibly changed the industries I touch. People I resonate with because they too are on another plane, looking in at life from angles that are open to change every instant, to triangulate all the hidden corners. This is what the Flow State is like. People like us who flash through the Flow State spend a lot of time getting back there from the lower states that capture us, usually through distraction and attachment coming at us both at once. One of the universe’s trickier sparring partner moves.

So, given that you’re a world changer, what to do about it? It’s not as if you haven’t been asking yourself this continuously all your life. Therefore my answer may not be new, as you may have already said it yourself. Wherever you are now, whatever job you are doing or trying to get, that’s where to change the world first.

Start activating change where you are now

Pretty much the only way to do it anyway. Getting out of your current situation into one that affords you more power to do good is as you know an uphill battle. Where you are is where you are. Change things there. Make it better there.

Are you ready to dig in? Here’s the technique I recommend to begin to create change.

Begin by writing trigger notes. For the first notes — focus on a problem/challenge condition you’re out to fix. Don’t attach the usual negative emotions. All will flow naturally, no need to push, just wait and be ready to jot— you’re the consultant here, the cure, not part of the bad weather.

How do you do that?

  1. Start to take notes as if you’re seriously going to do this thing. You are serious.
  2. The first notes — all will flow naturally, no need to push, just wait and be ready to jot — will be the problem/challenge conditions you’re out to fix. Just write trigger phrases — a small number of words, often just one or two — that will remind you of a whole train of thought and the feelings and images that go with it.
  3. Later make a clean table with the smallest cluster of problems organized to the left and large spaces to the right to fill in approach directions toward the solutions of each challenge cluster. You don’t have to rush to jot down the approaches; just let them come naturally and write them in.

Is that all there is in the way of technique? No, there’s a rich body of technique to convey; the universe — life — is the most complex game ever invented. But this is where we start. Today, tomorrow, this week — start here.

We will continue on to next steps in the next week’s post.

Best to all,

Bill

Follow my regular media blog, In Terms of ROI at Media Village.

Originally posted 2015-01-13 12:10:51. Republished by Blog Post Promoter

We can each make a difference

Originally posted August 25, 2015

In the year 2000, every member state of the United Nations agreed to wipe out extreme poverty in the world by 2015 through implementation of the Millennium Development Goals (MDGs), which were inspired by the ideas of economist Jeffrey Sachs. The final MDG Report found that the 15-year effort has produced the most successful anti-poverty movement in history, though there is still work to be done.

There is evidence that the resources of the planet, properly stewarded, are more than enough to make everybody’s quality of life quite acceptable in terms of the basics. The fact that we have been squandering some or all of those resources of course creates a potential shortfall for some. But these are human actions and theoretically under our control.

In September 2015 global leaders met and finalized the Sustainable Development Goals (SDGs) to continue the work to end poverty. Although many had valid issues and concerns about the UN, this organization is our greatest hope for a global communication strategy. The only way to bring everybody to the table for the highest possible good is an environment where every member state feels it has an equal voice.

This is true no matter the challenge or the setting. Let’s look at our own engagement with the world. For the highest most far-reaching results, I recommend we employ the concept of engaging relationships, where we all look at every relationship as an opportunity, whether we are enjoying it at the moment or not. We accept each relationship as a given, making the best of it that we can — drawing upon the wellsprings of unfamiliar creativity patterns in doing so, and pulling out all the stops. This creates the environment for making maximum improvements, optimizing all the issues together.

If not distorted by negative assumptions, we would realize how incredibly promising this could be for each and every one of us.  To do so on any scale, we’d have to decide to appreciate differences and challenges. We’d need to stop demonizing others and accept who he or she is, seeing that difficult relationships are a fine learning stimulus, and finding places in ourselves where we can make excellently productive fine tunings.

Let’s focus this week on seizing the day with all our relationships. Let’s remember to include the one we have with our self — which deserves some time allocation — and the relationship we have with the postulated One Self that is the Universe (or God, if you like), in which we are an aspect and the Whole at the same time. Each moment, let’s leave open at least the possibility that the Whole is aware of us.

We can each make a difference. With the critical mass of all of us changing our actions, we can make the 180-degree course changes that we all deep down inside want the planet to make.

We can start with engaging relationships, be mindful of our resources and our actions, and see how the ripples in the pond will spread to the ends of the Earth.

Best to all,

Bill

I will be speaking twice at the ARF Re:THINK 2017 Conference in New York next week:

ARF Annual RETHINK Conference

With Simmons President Pat Pellegrini on March 21st at 9:45AM from the main stage we’ll be presenting an ROI-validated way of deriving actionable psychographic insight from the TV programs people watch (RMT DriverTagsTM). ARF will also be using the same ROI results from another angle in its presentation on How Advertising Works at 10:30AM.

With Standard Media Index CEO James Fennessy the same day at 2:50PM we’ll be showing hard data indicating many automotive, CPG and QSR brands making the mistake of cutting TV too much to fuel Digital, and losing sales share as a result.

Also: In this new podcast Nate Rackiewicz interviews me about the common ground just discovered that could heal the rift between pro- and anti-Trump (first 5 minutes summarizes the later portion) Go to podcast.

Follow my regular media blog contribution, In Terms of ROI at Media Village, Myers new site.

Originally posted 2015-08-25 13:57:24. Republished by Blog Post Promoter